ABOUT US
Centering Equity in Strategy, Evaluation, & Storytelling.
Speaker
Create Good is a BIPOC woman-owned business whose founder Naaima Khan has lived through the challenge of navigating organizational misalignment between values and action.
In her over 15 years in the nonprofit sector, she has seen how many of the current approaches to nonprofit and philanthropic work perpetuate inequitable systems.
Having experienced marginalization as a person of color in the industry, she started Create Good to channel her energy into building more just alternatives with folks who are ready to put in the effort toward building a more just future.
The social good sector can & should do better.
Our Mission
Create Good partners with social good organizations to advance racial and economic justice through their work.
Our Vision
A world where people who are committed to equity create just alternatives to inequitable systems.
Our Values
Authenticity
Relationships and trust deepen when intentions are supported by action. We believe that calling each other in and learning from our mistakes helps us build toward authentic action.
Abundance
Pursuing shared liberation requires having faith that the well-being of others will help us be more liberated. This means choosing to act from abundance over scarcity and putting the good of the collective above individual gain.
Asset-Based
Create Good’s point of view is to treat each other like partners in social good work. We want to leave behind the ill effects of saviorism and focus instead on building with each other in our beloved community.
Adaptability
Systems are exquisitely designed to reach the outcomes they reach. Inaction is equal to complying with inequitable systems. If we truly commit to equity, we must be willing to operate differently and let new possibilities emerge from the mess of disruption.
Perseverance
We help organizations sustain behavior change by building the muscle to adapt. We believe in using data and milestones to practice consistency in taking action on plans and tracking progress toward goals.
Through her work in the philanthropy sector, Naaima saw how well-resourced organizations tend to be supported by similarly well-resourced and privileged networks.
This often leaves smaller, community-led, and BIPOC-led organizations at a disadvantage.
While many social impact organizations state that they are committed to valuing equity, they are not clear on how to move from their words to action.
It is important to continue posing critical questions such as:
“How can we center equity in our strategies and design?”
“How can we include voices that have been historically excluded?”
Inspired by the efforts of those who tried to change the field before her, she started to center equity in her own practice.
Naaima started Create Good to channel her energy toward building more just alternatives with folks who are ready to do the work.
Naaima had the dual experience of working with white-led funding institutions and being on the frontlines of smaller, community-led efforts to prevent hate against BIPOC.
Experiencing this duality helped her make the connection between the “haves” and “have-nots'' among nonprofits. Operating in the same old way has led the social sector to continue contributing to the very problems that it claims to solve.
This misalignment in actions and values has left us struggling to address inequities that have persisted for decades.
It's time for something different.
